Following the massive success of the 2017/18 dealer partnership beta program, RGS is partnering with their dealer network to promote your business and the RGS 0% Finance offer to your local audience.
RGS has a Facebook Business Manager account. This means we can connect your Facebook page to our Advertising Account and advertise to a highly targeted audience in your local area.
WILL YOU HAVE ACCESS TO MY PERSONAL INFORMATION?
No. Connecting your business page to our Facebook Business Manager account doesn’t give us any access to your personal Facebook account or information whatsoever.
WHO WILL MY ADS BE SHOWN TO?
Facebook gathers data about all of us based on what we do on Facebook, what we search for online, the apps we use, the products we purchase, the pages we engage with, and more.
This allows us to target people based on their location, interests, their job titles, whether they own property, if they like Bunnings, Mitre 10, other relevant brands, and much more. All of this data means that as users we have a better experience on Facebook because we see ads that are relevant to us.
Over the past two years, RGS has invested significant money in identifying high-intent interest groups on Facebook and other digital channels to target with their product promotions. Your ads will be targeting relevant locals in your area, and guide them to the point where they’re ready to come into your store to make a purchase.
WHAT WILL MY TARGETED LOCAL AUDIENCE SEE?
They’ll see a series of ads directly from your business Facebook page. Similar to how you would once see ads in a Newspaper, Yellow Pages, or on TV. Now that people spend most of their time on their phones, we want to ensure your business is appearing there.
WHAT WILL MY ADS LOOK LIKE?
Your ads will be designed by a team of professional Graphic Designers and Videographers.
RGS works closely with their Digital Marketing team, Devote Digital, to implement targeted digital campaigns nationwide. As an extension of this, you also have access to tap into Devote Digital’s expansive knowledge on targeting your audience online.
HOW MUCH INPUT DO YOU NEED FROM ME?
All we require is for you to fill out the questionnaire. Devote will be in touch if they need anything further, but in general we won’t need to bother you.
HOW WILL I KNOW WHEN MY ADS ARE LIVE?
We will email you to let you know once your ads are live, and send links to your ads so that you can view them.
WHAT SHOULD I DO ONCE MY ADS ARE LIVE?
If someone comments on your ad with a question, you will receive a notification on your page that you have a comment and you can respond to it there.
HOW LONG DOES IT TAKE TO SET UP?
There will be a 2 week setup period.
HOW DO YOU MEASURE RESULTS?
With Digital Marketing, everything is measurable. Using detailed Facebook reporting, we can see statistics such as how many people saw your ads, the total views on your ads, your engagement rate, your click through rate, the number of new Facebook Page Likes you received, how many people left their contact details on lead forms, and much more.
The great thing about digital compared to traditional marketing, is that it is entirely measurable so you know exactly what you’re getting for your advertising dollars.