Influencer Calculator

Struggling with understanding how much value an influencer brings to your business? We've built this simple calculator that allows you to value an influencer post based on how many followers they have or how many impressions they'll receive on a post.

The CPM field is where you should put the value which you think the influencer brings. For example, if your ads on Facebook normally cost $7 to reach 1,000 people, you might then assign a value of three times that to this influencer's relevant impressions ($21 CPM).

Things to consider are:

• Does this influencer share the same audience as our target demographic?
• Is this influencer's audience in the same location as our audience?
• What is this influencer's engagement rate like?