The long-awaited Instagram shopping has arrived. Today, Instagram launched its new shopping feature which, for eCommerce retailers is a huge deal.
This feature will change the way users interact and engage with the platform. Gone are the days of having to type "check out the link in our bio" in an attempt to get users to make a purchase, now users will simply tap the image and with a few easy clicks they'll be at the checkout.
Instagram Shopping is all about 'Shopping the look'. These days people want to be able to scroll through their insta feed and if they see something they like whether that's a new pair of jeans or a new surfboard, they want to be able to buy it. Instagrams new shopping does just that. This new feature quite simply lets users browse images on Instagram and within a few taps of their fingers, they can then be on the checkout page on your website, ready to make a purchase.
That's the golden question that you're all asking...and we have the answers.
Before you get started there a few things that you need to have before Instagram will unlock the gold:
If you have all these things, the next steps are easy!
Once you've created the post, it's only a couple of quick clicks before a user is at the checkout ready to purchase that product.
Thanks, Instagram Shopping!